There have been a lot of stories in the news recently about the demise of the retail industry. These stories use statistics and trends to show that people are buying more and more of the products they love online, which in turn means they’re buying less and less from retail stores. It’s a zero sum game, so if they’re buying more from one place, that naturally means they’re buying less from another. If the trend towards online shopping continues to strengthen over the coming handful of years, don’t be surprised if you start to see many box stores and other retail stores going out of business.
However, what many of these articles forget to mention is that while the retailers themselves are having a difficult time, the companies that produce the products for those retailers are broadly doing just fine. All they’re having to do is cut deals with online retailers to get them to carry their products. Manufacturers of retail products don’t care if consumers are buying them in physical stores or if they’re buying them online. All they care about is if they’re buying them at all. All they have to do is shift their products to the online world and they can keep their profits intact.
Although there are some differences between getting products to sell in a store and getting them to sell online, manufacturers of retail products can largely do the same things to get their products to sell online that they were doing to get them to sell in the physical stores. They can advertise their products online, work with online retailers to make it easier for consumers to find their products on their website, and create a packaging design that will encourage customers to buy their product.
This last item is particularly important. If you happen to work in the retail industry as a manufacturer of a retail product, your packaging design is a great deal more important than you think. The very first thing that consumers are going to see when they come across your product is the packaging that goes around it. Thus, a terrible package design that doesn’t draw their attention will encourage them to move onto another product, while a great design will keep them on the page longer and make it more likely that they end up buying what you’re offering. The importance of packaging design is why so many retail product manufacturers hire companies like Dunwiddie Custom Packaging to help them come up with a great package design. Companies like Dunwiddie are experienced in the retail packaging industry, and they know what types of packages different types of products need. They know how to include valuable information on the package that will inform the consumer about why the product is a great buy without overloading them with information. They know how to highlight the best aspects of a product by creating a package that showcases them. They ultimately just know how important retail packaging is and how to design a package that will help you sell your product, whether that product is in a physical store or on a website.